In a landmark moment for the Philippine coffee industry, local innovator Easy SIGNATURE officially unveiled its world-class brand vision through a high-end showcase featuring 2023 World Barista Champion BoramUm. The event, held on May 2, 2026, at The Elements at Eton Centris, signaled the brand’s evolution from a homegrown favorite to a premium standard-setter for the Filipino specialty market.
Boram Um – 2023 World Barista Champion
The partnership marks a significant milestone for Easy SIGNATURE, a proudly local brand that has consistently championed Filipino food-service businesses. By debuting Boram Um as its Global Brand Ambassador, Easy SIGNATURE is demonstrating that a Filipino brand can command the same prestige and technical excellence as the world’s elite coffee capitals.
Championing the Filipino Palette
The “Brew the World” showcase focused on “patronizing local”—proving that high-end, championship grade coffee experiences are now accessible within the local ecosystem. The integration centered on how Easy SIGNATURE’s premium syrups, sauces and powder bases, when paired with Um’s world winning techniques, create a sophisticated flavor profile specifically curated for the discerning Filipino market.
Hosted by Sam Oh
“I am honored to represent a brand that is so deeply rooted in the local culture yet so ambitious on the global stage,” says BoramUm. “Easy SIGNATURE proves that you don’t have to look outside the Philippines for world-class quality. We are refining the local coffee experience to meet a global high-end standard, using local expertise.”
A New Era of Premium Local Craftsmanship The debut moved beyond simple demonstration, focusing on the elevated expectations of the modern Filipino coffee enthusiast. Key highlights of the brand’s new vision included:
• The Premium Local Standard: A showcase of how Easy SIGNATURE’s flagship products are engineered to meet the rigorous demands of a World Barista Champion.
• Elevating Local Business: A presentation on how Filipino coffee shops can utilize these high-end tools to compete on a global level without losing their local identity.
• Sophisticated Flavor Mapping: A tasting experience that blended Um’s international expertise with the sweetness and texture preferences unique to the Filipino palate.
A World-Class Future, Proudly Filipino
By bringing the reigning World Champion to Manila, Easy SIGNATURE has effectively closed the gap between international competition and local consumption. This debut is a call to action for the Philippine market to patronize its own, showcasing that local brands are now capable of defining the “signature” of world-class coffee.
(Left to Right) Katrina Escover – Easy Brand Marketing Head, Lawrence Wang – Easy Brand President and Founder, Boram Um – 2023 World Barista Champion, Lui Selorio – 2025 Philippine Representative World Brewers Cup, Gab Calderon – Barista Trainer and Consultant
As the evening at The Elements concluded, it was clear that Easy SIGNATURE isn’t just following the world stage—it is building a new one right here in the Philippines.
A premier line of Easy Brand, Easy SIGNATURE is a proudly Filipino-owned brand dedicated to uplifting the local food-service industry. By providing professional-grade ingredients and innovative solutions, it empowers Filipino entrepreneurs to deliver world-class taste and quality.
Coffee Booth
Easy Brand products are also available in all Ka-Easy stores nationwide and are exclusively distributed by Global Pacific.
www.easybrandph.com
Contact: Easy Brand PH (Top Chefs Food Supplies Inc)
Email: information@easybrandph.com